OUTLANDER S8 CAMPAIGN

My Role: Executive Director of Originals Marketing at STARZ for the marketing campaign including strategy and creative. I developed the SDCC Teaser, Tease Art, Teasers, Key Art, Trailer, Ensemble Art, Gallery Images, Out-of-Home Billboards, and Digital Banners.

 

SDCC Teaser

 
 

Tease Art

 
 

Official Teaser

 
 

Official Teaser 2

 
 

Official Trailer

 
 

Official Key Art

 
 

Ensemble Art

 
 

Gallery

 

To Outlander, With Love - Love Letter Campaign

A fully cross functional campaign within the campaign that celebrated the iconic relationship of Claire & Jamie and the passionate fanbase that has championed it for a decade. In partnership with Pubity, outsourced fan love letters to Outlander which, alongside love letters from the talent, were utilized across the campaign in out of home, newspaper ads, custom media articles, digital banners, social posts.

 
 

Out of Home Billboards