OUTLANDER: BLOOD OF MY BLOOD CAMPAIGN

My Role: Executive Director of Originals Marketing at STARZ for the marketing campaign including strategy and creative. I developed the Tease Art, Teaser, Key Art, Trailer, Character Tease Art, Fan Activation, Alamo Drafthouse Fan Screenings, Out-of-Home Billboards, and Digital Banners.

 

Official Teaser

 
 

Tease Art

 
 

Official Trailer

 
 

Official Key Art

 
 

Character Tease Art

 
 

Out of Home Billboards

 
 
 

Premiere Event Fan Activation

I spearheaded the fan activation for the LA premiere, designing a fan-centric experience that featured three immersive set recreations and guided attendees through the world of Blood of My Blood.

 
 
 
 

Alamo Drafthouse x Fan Screenings

I led the creative strategy and direction of our partnership with Alamo Drafthouse, hosting exclusive advance screenings of the Blood of My Blood premiere episode for fans in key Outlander markets—Dallas, Denver, and Washington, DC.

 

Digital Banner Campaign